1. Introduction
Welcome to AlvinLee.com. We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website.
2. Data We Collect
We may collect the following types of personal data:
- Personal Identification Information: Name, email address, and any other information you provide through contact forms or newsletter sign-ups.
- Technical Data: IP address, browser type, device type, operating system, and other technical information collected via cookies and similar technologies.
- Usage Data: Information about how you use our website (e.g., pages visited, time spent on the site).
3. How We Use Your Data
We use your data for the following purposes:
- To Provide Services: Responding to your inquiries or requests.
- To Improve Our Website: Understanding how visitors interact with our site to enhance user experience.
- To Send Communications: Sending you newsletters or updates if you have opted in to receive them. You can unsubscribe at any time.
- To Ensure Security: Protecting our website from fraud, misuse, and unauthorised access.
4. Legal Basis for Processing Data
We process your data based on the following legal grounds:
- Consent: When you provide explicit consent (e.g., signing up for newsletters).
- Legitimate Interest: For improving our website and ensuring security.
- Contractual Obligation: To fulfil requests or inquiries you make.
- Legal Obligation: When required to comply with the law.
5. Cookies and Tracking Technologies
We use cookies to enhance your experience on our website. Cookies are small files stored on your device that help us understand user behaviour and improve our services. You can manage or disable cookies through your browser settings.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: To understand website usage and improve performance.
For more details, see our Cookie Policy (if applicable).
6. How We Share Your Data
We do not sell or trade your personal data. We may share your data with:
- Service Providers: Third-party providers who assist with website operation, analytics, or communications (e.g., email services).
- Legal Authorities: When required to comply with legal obligations.
All third-party service providers are GDPR-compliant and will only process your data according to our instructions.
7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. After that, we securely delete or anonymise your data.
8. Your Rights Under GDPR
As a European resident, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the data we hold about you.
- Right to Rectification: Request corrections to inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (“right to be forgotten”).
- Right to Restrict Processing: Limit how we process your data.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to the processing of your data for certain purposes.
To exercise any of these rights, please contact us at fans@alvinlee.com.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
10. International Data Transfers
If we transfer your data outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other GDPR-compliant measures.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:
Email: fans@alvinlee.com
Website: AlvinLee.com